With the correct preparation, crises can be well managed, and ideally avoided altogether. A crisis may even improve a company’s reputation. Particularly in exceptional situations, a communications strategy and the measures adopted as a result can influence a company’s image and decide its future – often within a matter of days. It’s worth being well prepared for emergencies, whether these are due to possible product recalls or other time-sensitive issues.
PRfact will help you to formulate crisis communication manuals, organise prevention workshops, prepare crisis communication plans, create scenarios and provide simulation training as well as ad hoc, on-site services. After a crisis, we can help you to identify any lessons to be learnt, to optimise your system, and to close any reputational gaps that may have arisen.
POSSIBLE TOOLS:
• Monitoring, including early-warning systems
• Formulation of crisis communication manuals
• Scenario creation and damage potential analysis
• Management coaching
• Crisis simulation training
• Crisis management
• Media relations in crisis situations
• 24/7, stand-by service
• … other
