PRFACT IS PR, DIGITAL, EXPERIENCES
Since we were founded in the year 2000, market conditions have changed – as a result of digitalisation, social media and the transformation of consumer culture. Only to a limited extent are traditional channels still effective in achieving marketing objectives. Today’s consumers want to have a say and, increasingly, become part of their favourite brand. By contrast, targeted, up-to-date PR is becoming more and more effective, and new digital channels can be successfully exploited for market cultivation purposes.
This is precisely where we come into the picture – since 2000 at our headquarters in Zurich, and at our branch office in Lausanne since 2016. We are no longer just one of Switzerland’s leading and most innovative PR agencies, but also specialise in digital, social media and live communications. Above all, our communications solutions are cross-medial – and surprising.
PRFACT IS A STORYTELLER
Nowadays, merely announcing a new product in the hope that consumers inform themselves in the shops or on the web is no longer sufficient. A company has to reach the hearts of its consumers with its brand. If that is achieved, potential clients are motivated to grapple with a specific topic. The foundations for a new “brand love” are thus laid. For this reason, we always focus on storytelling. Based on your message, we develop and plan your brand story, interpreting it for all channels. We use our power as the exclusive Swiss affiliate partner of Ketchum, one of the world’s most successful PR networks, to get closer: closer to consumers, closer to media professionals, closer to opinion leaders in the digital space.
PRFACT IS A SAFE BET
Our work motivates us to achieve peak performance that meets the highest industry standards. PRfact is a member of the Federation of Swiss Public Relations Agencies – the association of leading, CMS III-qualified PR and communications service providers in Switzerland. We’re also a member of the Swiss Association for Crisis Communications.
PRFACT IS READY FOR YOU
Benefit from our experience in strategy, conceptualisation and implementation. We’re constantly discovering new opportunities, which we’ll be happy to exploit for you. And we’re constantly opening up new domains – which we can successfully occupy for you.
